Demand for many products is greatly affected by the weather.
OMP Tools can control the budget of your campaign with the new weather optimization function based on the current weather forecast. What is automated with this new feature?
Adaptation of the marketing budget on days with strong demand
Individual control according to different weather conditions (sun, rain, snow, rain, storms, fog)
Budget adaptation based on the target temperature
Increase in the budget for individual days or weeks
Benefits for your campaigns
The demand of customers is not uniform, but often depends on external factors such as the weather. The weather optimization allows to excursions, mountain railways, destinations, hotels, online shops and many others to adress their customers when they are interested in a particular topic. Real demand orientation helps to make better use of your budget.