Matthias Grundböck, Rahá Poostchi and Thomas Fischer founded OMP Tools in 2014. The goal of OMP Tools is to apply the years of experience with manually created Google AdWords campaigns into one tool, which automatically creates, manages and optimizes Google Search campaigns. Unlike the other Google optimization tools, OMP tools is focused not just on the optimization of Google campaigns, but also takes over the creation and dubbing of the campaign in a Google account.
Already during the testing phase, significant increase of performance could be reached (conversion increased by 250%, cost per conversion decreased by 80%, budget decreased by 50%). Online Marketing Performance Performance is the core competency and therefore embedded in the name OMP Tools.